Have A Heart, Give A Heart Campaign 2018

<< Back to Recent News
January 24, 2018 11:46 am Have A Heart. Give A Heart 2018

Each day, 43 children are diagnosed with cancer. Throughout the month of February, Upper End Properties and West End Management & Leasing will join forces to honor those brave fighters.

With a goal of raising $43 per day, we hope to both spread awareness about the realities of childhood cancer and provide financial aid to an organization close to our hearts, Friends of Kids with CancerFriends of Kids works tirelessly throughout the St. Louis community to enrich the lives of children who are battling cancer and blood-related diseases. Through a combination of educational, emotional and recreational support, they present these courageous kids with the opportunity to… be kids!

“When you think of February you think of Valentine’s Day, and that was really the inspiration for this event,” said Gennie Avellino, Marketing Coordinator for Upper End. “What better way to spread a little happiness to these brave kids than by partnering with this wonderful organization during a month centered around love?”

While funds will be collected throughout the entire month, Upper End will strive to meet a special Valentine’s Day goal of raising $500 in 24 hours.

“St. Louis is truly a community that cares about one another,” Avellino said. “We’re hopeful that with a little help from our wonderful network of clients, friends and family members we can reach this goal.”

For every donation received, a member of the Upper End Properties team will fill out a pink paper heart and post it on the wall of our lobby. By the end of the month, we hope to have a wall full of hearts!

If you’re interested in helping us reach our goal, please visit the Upper End Properties tab at FriendsOfKids.com/Donate. No amount is too small and every donation makes a difference!


How will my donation be used? 

Friends of Kids enriches the lives of St. Louis area children battling cancer by providing a combination of educational, emotional and recreational opportunities. Programs include, but aren’t limited to, art therapy, psychological services, scholarships, end-of-chemotherapy parties and much, much more!

Can I donate with a cash or check? 

Yes! We’ll be collecting cash and check donations at our office throughout the month of February. Please make checks out to Friends of Kids with Cancer

How much money are you hoping to raise? 

It is our goal to raise (at least!) $1,204; a dollar raised in honor of every child who will be diagnosed with cancer over the month of February (It is estimated that 43 children are diagnosed each and every day).

Have additional questions? Please email us at [email protected]

About the Upper End Properties Charitable Giving Program:

In 2018, Upper End Properties made it our renewed mission to partner with three local non-profits, Friends of Kids with Cancer, Five Acres Animal Shelter, and the Ronald McDonald House Charities of St. Louis. It is our pledge to contribute to their various missions through a combination of monetary support, special events and volunteer hours.